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With An Eye On The Growing Demands Of The Aspiring Youth Particularly Those With Hindi Medium Who Were Forced To Pick And Read English Books In Absence Of Quality Books In Hindi, We Took Decision And With Upkar Prakashan We Entered The World Of Publishing With A Set Of General Knowledge Books To Begin With. From The Day One, Quality, Content Reliability And Reasonable Pricing Had Been On Top Of Our Minds, Which Helped Us Find Instant Acceptance In Market And Even Today We Are Driven By These Values.